Bookmark Collection

MArketing courses

Possible case studies and activities

Date Added to MERLOT:: November 2, 2018
Created by:: Tiffanie Turner-Henderson
License:

Collection Content

E-Commerce Business Ethics Case Study (Case Study)
Managing the Digital Enterprise (Online Course)
Paid Search (PPC) Using Google AdWords Assignment (Assignment)
Internet Marketing (Open (Access) Textbook)
Content Marketing (Open (Access) Textbook)
Digital Marketing Tools (Reference Material)
Developing an Internet Marketing Strategy (Open (Access) Textbook)
Free Marketing Simulation Game (Simulation)
100+ Case Studies: Social Media Marketing Examples (Case Study)
Social Media Marketing (Tutorial)
eMarketing: The Essential Guide to Online Marketing (Open (Access) Textbook)
Relationship Marketing (Presentation)
Marketing Terms Dictionary (Reference Material)
Internet Marketing: A Highly Practical Guide to Every Aspect of Internet Marketing (Open (Access) Textbook)
Web Marketing Tutorial & Guide (Tutorial)
Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College (Tutorial)
A Collection of Resources for Teaching the Google Online Marketing Challenge (Reference Material)
BRANDS: A Marketing Game (Simulation)
Marketing on the Web (Tutorial)
Insights on the Google Online Marketing Challenge and Its Successful Classroom Implementation (Open (Access) Journal-Article)
LINKS Marketing Principles Simulation (Simulation)
10 Social Media Marketing Tips For Beginners (Tutorial)
Internet-Based Marketing Readings (Reference Material)