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Material Detail

Relationship Marketing

Relationship Marketing

This is a PowerPoint presentation regarding relationship marketing. Points discussed include: definition of relationship marketing, elements of relationship marketing, customer loyalty, examples of RM activities, etc.
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Material Type:
Presentation
Date Added to MERLOT:
September 1, 2007
Date Modified in MERLOT:
November 5, 2019
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
High School, College General Ed, College Lower Division
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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