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Paid Search (PPC) Using Google AdWords Assignment

An assignment about using Google AdWords.  As a pre-requisite, students need access to a website that does not currently use AdWords.

Keywords:
paid search, AdWords, ppc, Search Engine Marketing, adwords, Google AdWords, SEM
Disciplines:
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Material Type:
Assignment
Date Added to MERLOT:
June 15, 2013
Date Modified in MERLOT:
September 16, 2025
Author:
 
Submitter:
Theresa Clarke
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Access to a website that does not use AdWords. Google AdWords. A budget (determined by instructor) and paid for by the student.
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International

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Tiffanie Turner-Henderson
Tiffanie Turner-Henderson (Faculty)
2 years ago
This assignment would be beneficial in a service learning project where students are partnered with an existing for- or non-profit business. This would eliminate the associated cost to run the activity. The assignment would align in an digital marketing undergraduate class. Good supportive links to establish a website (e.g. WordPress), grading template, and step by step instructions to run the activity.
Time spent reviewing site: 1 hour