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Marketing Problem Solving: The 10 Things They Don't Teach About Marketing in College
This site offers simple explanations for a variety of marketing issues including: Growing Sales, Segmentation Circle, Buyer Behavior Flow Chart, Black Hole, 3 Ps, MAGIC, Behavioral Premise, Natural Market, Implementation Profile and the Problem Solving Format (overall logic of marketing decisions). The author offers a unique way of presenting some supplemental information for a Principles of Marketing class. After the presentation of the material, there are some important summary points made.
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