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Material Detail

LINKS Marketing Principles Simulation

LINKS Marketing Principles Simulation

The LINKS Marketing Principles Simulation is a team-based, competitive marketing management simulation designed for the first marketing course in undergraduate and MBA programs where a basic marketing simulation experience is desired as part of a larger set of course activities. (NOTE: There is a $30 per student cost for the simulation).
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More about this material

Material Type:
Simulation
Date Added to MERLOT:
September 9, 2005
Date Modified in MERLOT:
November 2, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed, Graduate School
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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