Material Detail

Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of online marketing. An interactive information graphic shows the different areas of Marketing and their applications in a digital world. A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments of the author complements the technical note and gives a personalised point of view.

Keywords:: Online marketing, CRM, Digital marketing

Disciplines:

Business / Marketing / Business Marketing

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More about this material

Material Type:: Reference Material
Date Added to MERLOT:: February 9, 2009
Date Modified in MERLOT:: February 16, 2021
Author:: Manuel A. Alonso, IE Business School
Submitter:: idoia olazar
Primary Audience:: College General Ed
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Internet conexion. Internet Navigator
Language:: English
Cost Involved:: No
Source Code Available:: No
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States