Material Detail

"Digital Marketing Tools" icon

Digital Marketing Tools

Digital Marketing Tools is an interactive technical note which introduces the students to the most important techniques of online marketing. An interactive information graphic shows the different areas of Marketing and their applications in a digital world. A final exercise challenges the students to elaborate their own digital marketing plan. A podcast with additional comments of the author complements the technical note and gives a personalised point of view.


More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.
Ruchika Gupta
Ruchika Gupta (Content Developer/Instructional Designer)
3 years ago
Hi@Admin Thanks for sharing your valuable information with us. Regards