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Material Detail

Content Marketing

Content Marketing

"The internet is ran on content and now marketers and business owners are waking up to the fact that distributing quality content is great for lead generation and for brand building. This text book will take a look at the key factors that you need to take into consideration when designing and implementing content marketing campaigns."

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
January 18, 2012
Date Modified in MERLOT:
March 4, 2020
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Professional
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Must provide email address to download book.
Language:
English
Cost Involved:
Yes
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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