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Lecture 4: Systematic Generation of Incremental Improvements to Existing Products and Services, Traditional Marketing Research Concept Generation Techniques

This video was recorded at MIT 15.356 How to Develop "Breakthrough" Products and Services - Spring 2004. Traditional market research techniques are most advanced in consumer products fields. Here, user needs are analyzed via multiattribute techniques, marketing and R&D personnel then use this data to develop new product concepts. Finally, the market potential of these ideas is explored via "focus groups" of representative consumers, questionnaires, etc.

Keywords:: videolectures, ocwc, oec

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Science and Technology

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Material Type:: Presentation
Date Added to MERLOT:: February 10, 2015
Date Modified in MERLOT:: February 10, 2015
Author:: Eric von Hippel, Center for Future Civic Media
Submitter:: The Open Education Consortium
Primary Audience:: College General Ed, College Lower Division, College Upper Division
Technical Format:: Video

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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