Material Detail

LINKS Brand Audit

LINKS Brand Audit

This is a team-based, brand audting and analysis exercise. Operating within a marketing research budget constraint, students iteratively purchase marketing research studies for their brand auditing effort. (NOTE: There is a $15 per student charge fo the simulation)


  • Peer Review
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Disciplines with similar materials as LINKS Brand Audit
Other materials like LINKS Brand Audit


Log in to participate in the discussions or sign up if you are not already a MERLOT member.