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Lecture 1: Who Develops Breakthrough New Products and Services - Users or Manufacturers?

Lecture 1: Who Develops Breakthrough New Products and Services - Users or Manufacturers?

This video was recorded at MIT 15.356 How to Develop "Breakthrough" Products and Services - Spring 2004. Before thinking about how to do concept development, we will explore who does this activity. Specifically, is the concept developer really a manufacturer - or is it a product or service user?
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videolectures, ocwc, oec
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Material Type:
Presentation
Date Added to MERLOT:
February 10, 2015
Date Modified in MERLOT:
February 10, 2015
Author:
Submitter:
The Open Education Consortium
Primary Audience:
College General Ed, College Lower Division, College Upper Division
Technical Format:
Video
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States

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