Material Detail

This is a white paper from Oracle.

You know you want to do things differently. Your students are approaching the campus experience in new ways, and you need fresh strategies that will help you keep up. You want to be a Modern Marketer, taking advantage of new tools and student insight to determine the right outreach, retention, and engagement strategies from initial inquiry through to alumni development. But how do you go about it? How do you engage and intervene with your constituents in today’s environment?

Looking to find out exactly that, BtoB Research Services and Crain Communications surveyed hundreds of marketers to define the Modern Marketer and find out what new capabilities they need to succeed in today’s digital setting. Their findings, outlined in the paper Defining the Modern Marketer: From Real to Ideal, identified five tenets of Modern Marketing: targeting, engagement, conversion, analytics, and marketing technology

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again