Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. This book chapter explains the Digital Ecosystem as an interconnected network of platforms, tools, technologies, and users shaping brand-consumer interactions online — beyond websites and social media to include search engines, mobile apps, digital ads, AI personalization, voice assistants, and immersive tech. It provides discussion of the key components of the digital system and  tools to manage and analyze their efforts. Thus chapter would be appropriate for lower and upper level marketing classes as well general business classes.

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