Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. With rapid digital advances in the past 20 years, applying classic marketing models in the digital context builds a solid foundation.Strong brand positioning and a mix of outbound and inbound tactics create effective strategies. This book chapter identifies the importance of digital marketing and demonstrates strategic models in digital marketing. The chapter is appropriate for bothe lower and upper level marketing classes as well as any Business class.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!