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Material Detail

Understanding the Evolving Digital Consumer - Digital Marketing -Chapter 4

Understanding the Evolving Digital Consumer - Digital Marketing -Chapter 4

This is a chapter in a 12 chapter textbook regarding Digital Marketing. Digital marketing today is shaped by empowered,personalized, and transparent experiences across multiple channels. Marketers must adapt with agility, using data-driven insights, real-time analytics, and enabling technologies like Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and personalization engines to stay relevant...

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Keyword:
"Elvinet Piard" <elvinet.piard@imperial.edu>
Disciplines:
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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
February 1, 2026
Date Modified in MERLOT:
February 5, 2026
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
Unknown

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