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Digital Marketing - Personalization - Chapter 12

This is a chapter in a 12 chapter textbook regarding Digital Marketing. This is a book Chapter that discusses Digital Marketing. The aithor covers the Definition of Personalization, its Importance, the Business Impact, and its Role in Technology. The chapter is appropriate for any Marketing class and would be helpful in any Business class.

Disciplines:

Business / Marketing

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More about this material

Material Type:: Presentation
Date Added to MERLOT:: January 30, 2026
Date Modified in MERLOT:: February 5, 2026
Author:: Wendy Freckleton
Submitter:: Cathy Swift

Primary Audience:: College Lower Division, College Upper Division, Professional
Technical Format:: PDF
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: Unknown

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