1. Home
  2. Material Detail: Ethical Advertising? Tommy Hilfiger Brand Launch

Material Detail

"Ethical Advertising? Tommy Hilfiger Brand Launch" icon

Ethical Advertising? Tommy Hilfiger Brand Launch

This activity highlights the initial advertising campaign to launch the Tommy Hilfiger brand. But the campaign was not based on strategy, but based upon a strong creative idea.

Disciplines:
Go to Material 
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

  • Selected For Peer Review
  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Material Type:
Case Study
Date Added to MERLOT:
January 19, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

Browse...

Disciplines with similar materials as Ethical Advertising? Tommy Hilfiger Brand Launch
People who viewed this also viewed
Other materials like Ethical Advertising? Tommy Hilfiger Brand Launch

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.