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Material Detail

KFC launches nail polish: Brand extension

KFC launches nail polish: Brand extension

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in 2016) is a significant extension to their brand. According to their publicity:

  • “This campaign is designed to be intriguing and fun to increase excitement around the KFC brand in Hong Kong.“
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More about this material

Material Type:
Assignment
Date Added to MERLOT:
March 15, 2017
Date Modified in MERLOT:
September 13, 2020
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Unknown

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