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Material Detail

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Bud Light and Dylan Mulvaney Case Study

This case study examines Bud Light’s trans influencer campaign from April 2023. It covers all the key points and highlights multiple marketing lessons, including brand management and adopting to DEI issues.

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More about this material

Material Type:
Case Study
Date Added to MERLOT:
January 18, 2024
Date Modified in MERLOT:
January 18, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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