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Shreddies is a brand of breakfast cereal first brought to market in the 1950’s. It is a plain and bland tasting cereal that only consists of square-shaped whole wheat cereal pieces. It’s general market positioning has been built around providing a good value, simple, nutritious, and wholesome breakfast option.

Sounds a little boring, right? Well, it probably was a dated brand – which leads us to this classic case study. How do you make a boring product a bit more exciting and fun without really changing the product itself?

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