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Material Detail

15.840 Special Seminar in Marketing: Marketing Management

15.840 Special Seminar in Marketing: Marketing Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.... Show More
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More about this material

Material Type:
Online Course
Date Added to MERLOT:
June 9, 2011
Date Modified in MERLOT:
June 12, 2018
Authors:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed, College Lower Division
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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