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Material Detail

15.840 Special Seminar in Marketing: Marketing Management | Sloan School of Management

15.840 Special Seminar in Marketing: Marketing Management | Sloan School of Management

The purpose of 15.840 is to: Introduce key marketing ideas and phenomena. Develop students' skills in marketing analysis and planning. Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.... Show More
Keywords:
product distribution, diffusion, brands, marketing analysis, marketing science, branding, creating consumer value, market research, advertising, Marketing, marketing management, advertisements, understand purchasing process, indentifying customer needs, product positioning, customer satisfaction, customer lifetime value, product life cycle, e-commerce, product life cyclce, forming target segments, pricing, competitive analysis
Disciplines:
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More about this material

Material Type:
Online Course
Date Added to MERLOT:
May 12, 2016
Date Modified in MERLOT:
October 25, 2016
Author:
Unknown (Know the author?)
Submitter:
Barbra Bied Sperling
Hispanic Serving Institution
Primary Audience:
Graduate School
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States

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