Material Detail
15.818 Pricing
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of price cues, anticipating competitive responses, pricing in business to business markets, and pricing of new products. Lectures and cases are the primary modes of learning....
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More about this material
- Material Type:
- Online Course
- Date Added to MERLOT:
- June 9, 2011
- Date Modified in MERLOT:
- December 19, 2019
- Author:
- Prof. Catherine Tucker
- Submitter:
-
Cathy Swift
- Primary Audience:
- College General Ed, College Lower Division
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
