Material Detail
Marketing Management
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
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More about this material
- Material Type:
- Online Course
- Date Added to MERLOT:
- June 9, 2011
- Date Modified in MERLOT:
- July 27, 2020
- Author:
- Prof. John Hauser
- Submitter:
-
Cathy Swift
- Primary Audience:
- College General Ed, College Lower Division
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Accessibility Information Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
