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15.356 How to Develop "Breakthrough" Products and Services
To prosper, firms must develop major product and service innovations. Often, though, they don't know how. Recent research into the innovation process has made it possible to develop "breakthroughs" systematically. 15.356 presents several practical concept development methods, such as the "Lead User Method," where manufacturers learn from innovative customers. Expert guest speakers present case studies that show the "art" required to implement a concept development method. 15.356 is a half-term subject.
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More about this material
- Material Type:
- Online Course
- Date Added to MERLOT:
- June 9, 2011
- Date Modified in MERLOT:
- April 29, 2019
- Author:
- Prof. Eric von Hippel
- Submitter:
-
Cathy Swift
- Primary Audience:
- College General Ed, College Lower Division
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
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This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
