Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. While digital marketing presents significant opportunities for businesses, organizations must also navigate key barriers and considerations that can impact success.  A major area of concern is data protection, as digital strategies often rely on customer information. Ensuring compliance with data privacy laws and maintaining consumer trust are critical for sustainable growth. By adhering to privacy laws, obtaining informed consent, minimizing data collection, securing storage, managing cross-border transfers, implementing strong cybersecurity, and maintaining ethical practices, businesses can protect customers, build trust, and ensure compliance. This chapter can be used in any upper level or graduate level Marketing class as well as Business class. 

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