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“Programmatic advertising allows firms, especially B2B ones, to automate digital ad buying and selling. Are you using programmatic advertising in your business? “

Programmatic advertising has become increasingly popular in recent years, and for a good reason. With the ability to automate the process of buying and selling digital ads, programmatic advertising offers a range of benefits that make it an essential tool for businesses, especially in the B2B space. 

According to data, Global advertising spending was around 781 billion U.S. dollars in 2022, forecasted to spike to approximately 885 billion U.S. dollars by 2024. 

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