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"The infusion of intent data score into intent data has thus far yielded amazing results for account-based marketing strategies."One of the many examples is ABM in B2B marketing: it laid the strategic groundwork. At the core of ABM lies the treasure of intent data, making available to clients some kind of insight into the intentions and behavior of potential customers. Intent data score is what largely helps build the strategy for ABM, and it ensures that marketing resources are directed only towards features that concern high-value accounts.

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