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Lecture Slides for Persuasive Advertising

Lecture Slides for Persuasive Advertising

Lecture slides on advertising principles with links to tools, relevant commercials, print ads, and other sources.

Keywords:: advertising, IMC

Disciplines:

Business / Marketing / Advertising

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More about this material

Material Type:: Reference Material
Date Added to MERLOT:: October 18, 2011
Date Modified in MERLOT:: April 2, 2020
Author:: Scott armstrong
Submitter:: Theresa Clarke
Primary Audience:: College Upper Division, Graduate School, Professional
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: No

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