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“The optimum use of technographic segmentation helps marketers reach the targeted audience in a global business network. Why is it crucial for B2B marketers?”  

In the world of B2B marketing, understanding your target audience is crucial for creating successful marketing campaigns. One way to gain this understanding is through technographic segmentation.

B2B marketers need to study the demographics and firmographics of their respective markets to sell their products or services. Thus, marketers require a set of data on their potential prospects where technographic stats of segmented data help for better outcomes. 

In this blog, you will walk through everything about using technographic segmentation in B2B. These answers are right in front of you! 

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