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The Significance of Data Segmentation in B2B Lead Generation 

The Significance of Data Segmentation in B2B Lead Generation 

“The use of data in business is to identify needs and make assumptions based on predictive market metrics, and for that, segmentation is required the most.” 

Many obstacles stand in the way of successful lead generation and nurturing in today’s B2B marketplaces. Organizations get the most out of their lead generation efforts by employing focused techniques that allow them to communicate with the...

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