Here we discuss Instagram as an Organizing System and the use and importance of hashtagging for personal and professional purposes. Within the Slideshow presentation, the speaking notes are embedded. This lesson should take approximately 10 minutes to complete.
Learning Objectives
Students should be able to:
- Describe possible uses and applications of hashtagging and tagging features on the Instagram platform and compare the potential impacts of effective and ineffective tagging
- Produce hashtags to accomplish a specific goal (e.g. personal, marketing, news dissemination, networking, etc.)
Students will be asked to participate and provide feedback through the chat feature in Zoom.
Summary of Tasks and Actions:
- 1 minute - Introduction of Instagram
- 1 minute - Discussion of class prior experience
- Questions:
- Do you currently have an or ever used Instagram?
- What purposes do you think hashtags serve?
- To what extent do you use Instagram and/or hashtags?
- 2 minutes - Overview of Technology/Techniques
- Hashtags allow users to:
- Organize their social media posts
- Make their posts findable or searchable by other users
- Hashtag basics:
- Hashtags always begin with a pound sign, #
- Use simple or short phrases (#longhashtagsarehardtodecipher)
- Why use hashtags?
- Marketing
- For friends and family to track photos
- 4-5 minutes -
Case studies; DESCRIBE how/why/when hashtags can be used
- Social mobilization
- News dissemination
- Marketing / “influencers”
- Possible case study ideas:
- #pumpkinspice
- #jelloshots (517,000) vs. #jello (474,000)
- What’s trending now - compare with Twitter
- 3-4 minutes - APPLY this knowledge to a sample post; Class offers hashtag possibilities for a sample post
(each of us shares one of our posts) It is suggested that for your use you include your own examples
- Matthew (Bread post)
- Marlee (Hogwarts at Universal Studios)
- Joanna (Biltong and Cookie posts)
