Material Detail

AdSim Advertising Simulation provides a platform for instructors to explain and illustrate the core advertising terms and concepts. Students will analyze Market Research and collaborate with each other to create their own Strategic Advertising Plan, while keeping to a fixed budget.

Realistic consumer segments featured in the AdSim Advertising Simulation present students with unique media preferences, shopping behaviours and desirable product attributes which vary over the simulation. Through market reports, videos and other resources students will develop an understating of consumers, the market and their competitors.

AdSim is recommended for:

• Principles of Advertising
• Integrated Marketing Communications
• Sales Promotion Management
• Advertising Management
• Marketing Management

Contact us to learn more about AdSim.

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