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This site contains information on developing and evaluating advertising campaigns, along with educational resources and additional related links. The author's stated objective of the site is to summarize all useful knowledge about how to create an effective advertising campaign so that researchers, practitioners, and students can use it. There is also an advertising glossary....

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Matthew Gilbert
Matthew Gilbert (Faculty)
1 year ago
I evaluated this material for possible use in a future course I might teach -- or for a part of a marketing principles class I am currently teaching. However, I was confused by the way the material was made available in sections on ResearchGate. This might facilitate adoption for one part of my marketing principles course, but overall, this method of sharing the material is a bit too confusing to fully understand.
Glenna Pendleton
Glenna Pendleton (Faculty)
13 years ago
I expected a more global approach as opposed to a piecemeal approach to the subject. This site is good for a specific area such as naming a new product, but does not offer a global perspective of the whole successful process.
Noel Kowalski
Noel Kowalski (Faculty)
14 years ago
I will eventually use this website in the future, hopefully this fall. I feel that more information that is used through technology for the students while learning about marketing and advertising helps the students engage in the outcomes of the learning process as a whole. I really like this website!

Technical Remarks:

Easy enough considering the amount of computers and Internet software that is provided through the school.