1. Home
  2. Material Detail: Brand Extension Strategies That Drive Market Expansion

Material Detail

"Brand Extension Strategies That Drive Market Expansion" icon

Brand Extension Strategies That Drive Market Expansion

Maintaining brand equity, customer trust, and a strong market presence is challenging, but brand extension lets companies build on existing success without starting from scratch.

By entering new industries or reaching different customer segments, companies can leverage their existing brand image while unlocking growth opportunities.

... Show More
Disciplines:
Go to Material 
Bookmark / Add to Course ePortfolio
Create a Learning Exercise
Add Accessibility Information
Rate
Add a Comment

Quality

  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Material Type:
Reference Material
Date Added to MERLOT:
September 23, 2025
Date Modified in MERLOT:
September 23, 2025
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

Browse...

Disciplines with similar materials as Brand Extension Strategies That Drive Market Expansion
Other materials like Brand Extension Strategies That Drive Market Expansion

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.