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Material Detail

"KFC Zinger Launch (with video)" icon

KFC Zinger Launch (with video)

In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.

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More about this material

Material Type:
Case Study
Date Added to MERLOT:
January 19, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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