Material Detail

15.834 Marketing Strategy | Sloan School of Management

15.834 Marketing Strategy | Sloan School of Management

The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers. Objectives Identify, evaluate, and develop marketing strategies. Evaluate a firm’s opportunities. Anticipate competitive dynamics. Evaluate the sustainability of competitive advantages.


  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections (2) Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.