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Marketing to Chinese Consumers

Marketing to Chinese Consumers

Being able to operate on a global stage is now a necessity for success in business. It is not enough to simply expand to another country, but understanding cultural norms will make the transition much easier.  China is a large economy and many western business have tried to expand into this arena without success. Chinese demographics are complex and the culture is unique. This presentation is a brief overview based on a thesis study...

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Keywords:
consumer behavior, marketing, culture, organization, market, China, Chinese, global, business, social media, international
Disciplines:
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More about this material

Material Type:
Presentation
Date Added to MERLOT:
February 3, 2015
Date Modified in MERLOT:
March 9, 2019
Author:
 
Submitter:
Kimberly Hardy
Primary Audience:
College General Ed, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
Unknown

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Kimberly Hardy
Kimberly Hardy (Administrator)
11 years ago
China is now the largest economy in the world but the most complex business market to penetrate. There is a lot of opportunity in China.