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Marketing to Chinese Consumers

Marketing to Chinese Consumers

Being able to operate on a global stage is now a necessity for success in business. It is not enough to simply expand to another country, but understanding cultural norms will make the transition much easier.  China is a large economy and many western business have tried to expand into this arena without success. Chinese demographics are complex and the culture is unique. This presentation is a brief overview based on a thesis study...

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Kimberly Hardy
Kimberly Hardy (Administrator)
7 years ago
China is now the largest economy in the world but the most complex business market to penetrate. There is a lot of opportunity in China.