Material Detail

globalEDGE Online Course Module: Global Market Opportunity Assessment

The globalEDGE Global Market Opportunity Assessment Module addresses why it is important to assess global market opportunities, how companies conduct market opportunity assessment, what makes market research effective, and practical approaches to identifying foreign market opportunities. It also includes a case study, glossary of terms, quiz questions for each section, a questionnaire and a list of references for further reading. The globalEDGE...

Disciplines:

Business / International Business / Export and International Trade

More...

Go to Material

Bookmark / Add to Course ePortfolio

Create a Learning Exercise

Add Accessibility Information

Rate

Add a Comment

Quality

Peer Review
User Rating
Comments
Learning Exercises
Bookmark Collection (1) Bookmark Collections
Course ePortfolios
Accessibility Info

Report Broken Link
Report as Inappropriate

More about this material

Material Type:: Presentation
Date Added to MERLOT:: July 1, 2009
Date Modified in MERLOT:: April 20, 2020
Author:: globalEDGE, Michigan State University
Submitter:: Sarah Singer
Primary Audience:: High School, College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Access to the globalEDGE Global Market Opportunity Assessment module is FREE. You need to be a registered globalEDGE user. This module is best viewed with a 1024 x 768 window resolution and works with the following browsers: * Internet Explorer 6 or higher * Firefox 2 or higher Flash is required to view this module properly.
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States