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Understanding The Science Of Shopping

'What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.'

This site includes an interview with the author (audio) as well as a transcript.  There is also an excerpt from the book....

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 28, 2004
Date Modified in MERLOT:
May 31, 2015
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
High School, College General Ed, College Lower Division, College Upper Division, Professional
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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