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Material Detail

VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS Market Segmentation- Personality Traits and Consumer Behavior

VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. The Site includes: what VALS has done for businesses in the past, what differentiates the VALS types, VALS handbook designed for the academic community (must purchase), and survey to find out your VALS type.
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More about this material

Material Type:
Quiz/Test
Date Added to MERLOT:
February 3, 2008
Date Modified in MERLOT:
December 19, 2019
Author:
Submitter:
Joanne Kung-Vincett
Primary Audience:
College General Ed, College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Languages:
Japanese, English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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Comments

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Deb Tech
Deb Tech (Faculty)
13 years ago

I use the VALS quiz in several marketing classes. A review of the different categories - after the students have taken the quiz - is quite beneficial. An overview is found at: http://www.strategicbusinessinsights.com/vals/ustypes.shtml

Used in course? Yes
Time spent reviewing site: 10 minutes