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The Art and Science of the Advertising Slogan

This is a series of lessons on developing advertising slogans. The site includes the 25 key factors in developing a slogan with plenty of examples. The site tries to sell advertising services, but there is a lot of good information here.
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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
July 19, 2004
Date Modified in MERLOT:
June 12, 2018
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Accessibility Information Available:
Unknown
Creative Commons:
No

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