Material Detail
The Hummer Marketing Case
This is a case study of the Hummer. It was designed to help students develop effective strategies for finding information on the internet. Questions for analysis are provided as well as links to articles about the vehicle.
Quality
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Peer Review
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User Rating
- Comments (1) Comments
- Learning Exercises
- Bookmark Collections (3) Bookmark Collections
- Course ePortfolios
- Accessibility Info
More about this material
- Material Type:
- Case Study
- Date Added to MERLOT:
- March 19, 2003
- Date Modified in MERLOT:
- December 19, 2022
- Author:
- Jacob Jacoby, New York University
- Submitter:
-
Cathy Swift
steven bell (Librarian)
as a way to help students to effectively perform business research on the
Internet. I find it completely lacking in that respect,in that it only provides
a few recommended sites with no guidance or evaluation. As someone pointed out,
the American Demographics site is going to be of little use without a
membership. Yet a valuable site such as the Statistical Sources on the Internet
site (u of mich) isn't even mentioned. Worse yet, why isn't there any mention of
the university library and all of its far better business research databases. I
could find more information related to this case in sources such as Company and
Business Resource Center, ABI/Inform, or Business Source Elite than in all of
the web sites mentioned in this module. I think it needs to be reconsidered as a
Merlot resource.