Material Detail
Indigenous Businesses in the BC Interior: Case Studies in Marketing
This compilation of Indigenous Business Case Studies, focusing on the BC Interior, explores marketing challenges and approaches of a variety of indigenous-owned businesses. The authors had the opportunity to have conversations with the business owners and feel honoured to have been trusted with information and data to put this collection together....
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- Selected For Peer Review
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- April 28, 2022
- Date Modified in MERLOT:
- August 31, 2023
- Author:
- Biggi Weischedel, TRU Open Learning
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Lower Division, College Upper Division, Graduate School, Professional
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial 4.0 International
