Material Detail

This is a chapter in a 12 chapter textbook regarding Digital Marketing. Successful marketing depends on integrating digital strategies with the broader organization’s business goals, culture, and vision. By aligning marketing activities with the company’s overall strategy, businesses can create seamless customer experiences and build lasting relationships. This chapter focuses on the areas which influence digital strategy. When digital marketing fits seamlessly with the company’s vision and culture, it becomes a strong driver of growth and success. This chapter would be suitable for an upper level or graduate Marketing class as well as upper level Business classes.

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