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James Wade, Senior Director of Marketing for Doritos

James Wade, Senior Director of Marketing for Doritos

Wharton’s Dr. Americus Reed speaks with James Wade, senior director of marketing for Doritos, about the meaning behind the Doritos brand, developing innovative new flavors, the “Crash the Super Bowl” ad campaign, how changing packaging can impact the consumer, and more.

This is a 26-minute podcast.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 24, 2025
Date Modified in MERLOT:
September 24, 2025
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Audio File (e.g. Podcast), Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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