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Material Detail

James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

James Kuczynskiia, Creative Director of Brand & Marketing, Duolingo

Wharton’s Barbara Kahn and guest co-host Patti Williams speak with James Kuczynskiia, creative director of brand and marketing at Duolingo, about their gamification model, the pillars of the brand, the behind-the-scenes of their five-second Super Bowl ad, brand partnerships, and word-of-mouth advertising.

This is a 21-minute podcast.

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More about this material

Material Type:
Presentation
Date Added to MERLOT:
September 24, 2025
Date Modified in MERLOT:
September 24, 2025
Authors:
 
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
Audio File (e.g. Podcast), Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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