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Content Marketing Fundamentals

At this point, when we are all witnessing the overall presence of digital marketing, we can no longer neglect the importance content marketing has. It has become a fundamental part of any digital marketing strategy. It is a pillar supporting all your efforts and attempts to position your brand on the market and achieve your business goals. No longer can a business be successful and establish a relationship with the target...

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
September 23, 2025
Date Modified in MERLOT:
September 23, 2025
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School
Technical Format:
PDF
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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