This scholarly article, "Reflexivity as Method" by Jan Fook, explores the crucial role of reflexivity in social science research, particularly within the context of health and social work. Fook distinguishes between "reflectivity" as a process of considering one's own assumptions and actions, and "reflexivity" as the more profound ability to locate oneself within the research pictureand acknowledge how one's own subjectivity, presence, and interactions influence the research act itself. The author advocates for integrating reflexivity into research methodology, moving beyond merely identifying personal bias to actively leveraging the researcher's "whole self"—including their experiences, emotions, and background—as a valuable instrument for deeper understanding and richer data. Ultimately, Fook argues that reflexivity should not be a cautionary measure, but rather a foundational element that shapes research design, data collection, and analysis, leading to more accountable and transferable findings in professional practice and broader social inquiry.