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How do we get from account-based marketing (ABM) to an account-based experience (ABX)?  By using intent data, B2B marketers can drive higher levels of account engagement when ABM creates an ABX.  Accurate, easy to understand information is key when creating a data-driven experience.

This strategy helps drive the message and content you’re delivering to meet the exact needs of each account.  As a result, brands can build stronger two-way communication with potential customers. This can speed up your discovery process and lead to a higher and faster customer conversion rate.

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