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Business Intelligence for E-commerce: Survey and Research Directions

The increase of online shopping has allowed e-commerce to become an usual concept. However, companies still have little knowledge about their customers and the most appropriate and effective processes they should apply to create a perfect fit between costumers’...

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More about this material

Material Type:
Open (Access) Journal-Article
Date Added to MERLOT:
January 13, 2025
Date Modified in MERLOT:
January 14, 2025
Authors:
Submitter:
adamma olisa
Historically Black Colleges and Universities
Primary Audience:
Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
Unknown
Source Code Available:
Unknown
Creative Commons:
Unknown

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